SMS marketing is quickly becoming a necessary part of business for almost every vertical (including property management), and for good reason. In recent years, text messaging has proven itself to be a superior communication platform.
The days of clipboards and binders being used to log and manage packages, are done. These old methods for logging packages, notifying residents and even worse, finding the space to store a backlog of boxes, are no longer logistically viable.
85% of the global population own a mobile phone, 97% send a text at least once a day and those who’ve received a text open it 98% of the time. With statistics like that, it’s obvious that texting is a preferred mode of communication.
With 88 percent of residents preferring to communicate via email and 90 percent of text messages being read within 3 minutes of delivery, property managers can no longer ignore the fact that these are now mainstream expectation on how a resident prefers to communicate.