Most companies think branding is for giants like Apple and Google. After all, these tech monsters yield a combined $270 billion in value from their efforts. All the result of a well-coordinated branding effort that includes frequently focused messaging and a consistent visual presence at every touch point.
If there’s one thing all property managers have in common, it’s that they all have to find ways to do a LOT more for a LOT less. That means when it comes to technology, it’s about prioritizing what tools can truly be game changers.
SMS marketing is quickly becoming a necessary part of business for almost every vertical (including property management), and for good reason. In recent years, text messaging has proven itself to be a superior communication platform.
85% of the global population own a mobile phone, 97% send a text at least once a day and those who’ve received a text open it 98% of the time. With statistics like that, it’s obvious that texting is a preferred mode of communication.
A lot of apartment properties still manage resident packages the manual way, with a clipboard and pen. While that may have worked in the past, here are ten signs you need to upgrade to a better package management system.