The benefits of texting for multifamily and student housing communities are hard to ignore: communication is instant and ever-present. More than 90% of American adults own a mobile device. And it’s one of the most effective forms of communication, with text messages boasting a 99% open rate (94% of which are opened within five minutes!).
Most companies think branding is for giants like Apple and Google. After all, these tech monsters yield a combined $270 billion in value from their efforts. All the result of a well-coordinated branding effort that includes frequently focused messaging and a consistent visual presence at every touch point.
If there’s one thing all property managers have in common, it’s that they all have to find ways to do a LOT more for a LOT less. That means when it comes to technology, it’s about prioritizing what tools can truly be game changers.
SMS marketing is quickly becoming a necessary part of business for almost every vertical (including property management), and for good reason. In recent years, text messaging has proven itself to be a superior communication platform.