Apartment communities are a people-driven business, which makes it challenging to cut off face-to-face communication. Unable to connect with their residents the same way, residential properties are getting creative with community engagement to keep residents safe, at ease, and engaged with their property managers.
The benefits of texting for multifamily and student housing communities are hard to ignore: communication is instant and ever-present. More than 90% of American adults own a mobile device. And it’s one of the most effective forms of communication, with text messages boasting a 99% open rate (94% of which are opened within five minutes!).