Mass Text Messaging – 7 Statistics You Need to Know Before You Start

7 Essential Text Messaging Stats You Should Know Before Mass Text Messaging

SMS marketing is quickly becoming a necessary part of business for almost every vertical (including property management), and for good reason. In recent years, mass text messaging in residential communities has proven itself to be a superior communication platform. It’s fast, it’s accessible and it’s multi-functional. And because of this, property managers are finding creative ways to use this technology such as the backbone for a reliable resident communications tool or for providing invaluable services such as inbound package management tracking and notification.

To help your property get started in your text message strategy - Check out the seven mind-blowing statistics surrounding text messaging, and consider the many ways an automated text message platform can help strengthen your community:

1. 1. 95 to 98 percent of texts are read immediately: 

      These texts are read within one minute of receipt, making bulk text messaging such a powerful tool. Instant attention-grabbing texts reach your property residents in an engaging way (Source: MoblieMarketing.com)

   2. And, the average response time for a text message is just 90 seconds:

      Compare that to the average response time for an email, which is 90 minutes (Source: CTIA.org). This also means using a mass text message service means mass responses - in a fraction of the time.

   3. 86 percent of consumers send and receive texts every week:

      Today’s modern consumers are mobile-centric, so it isn’t a surprise how often they communicate with businesses and one another using text messaging. More important, it is quickly becoming the preferred method of communication with businesses as well. (Source: eztexting.com)

   4. 90% of new customers would rather receive a text message than a phone call from other people:

      Not only do potential new residents prefer to receive a text pertaining to their sales interest, 85 percent of them also want to be able to reply using the same channel. (Source: FranchiseHelp)

   5. 65 percent of smartphone owners check their phones within 15 minutes of waking up:

      Beyond smartphones being a preferred tool for communication in a resident’s lifestyle, it’s quickly becoming the first thing to deliver important information, reliably, in their daily schedule. (Source: Smart Insights)

   6. 64% of consumers are likely to perceive a company contacting them by text in a positive light:

      The more positive the impression of your business, the more likely they’ll apply or recommend you to friends and family. (Source: Harris Interactive)

   7. 98% of adults aged 18 to 29 in the US own a device capable of receiving a text message:

      This statistic shows you not only how widespread adoption of mobile technology is in our society, but proves the simple fact that the audience for property managers truly has access to a text-enabled device. (Source: Pew Research Center)

   Now that we know the numbers - let's get started.

2. Notifii connect enables property managers to communicate with their communities to send out group notifications or individual notices.