SMS marketing is quickly becoming a necessary part of business for almost every vertical (including property management), and for good reason. In recent years, mass text messaging in residential communities has proven itself to be a superior communication platform. It’s fast, it’s accessible and it’s multi-functional. And because of this, property managers are finding creative ways to use this technology such as the backbone for a reliable resident communications tool or for providing invaluable services such as inbound package management tracking and notification.
To help your property get started in your text message strategy - Check out the seven mind-blowing statistics surrounding text messaging, and consider the many ways an automated text message platform can help strengthen your community:
These texts are read within one minute of receipt, making bulk text messaging such a powerful tool. Instant attention-grabbing texts reach your property residents in an engaging way (Source: MoblieMarketing.com)
Today’s modern consumers are mobile-centric, so it isn’t a surprise how often they communicate with businesses and one another using text messaging. More important, it is quickly becoming the preferred method of communication with businesses as well. (Source: eztexting.com)
Not only do potential new residents prefer to receive a text pertaining to their sales interest, 85 percent of them also want to be able to reply using the same channel. (Source: FranchiseHelp)
Beyond smartphones being a preferred tool for communication in a resident’s lifestyle, it’s quickly becoming the first thing to deliver important information, reliably, in their daily schedule. (Source: Smart Insights)
The more positive the impression of your business, the more likely they’ll apply or recommend you to friends and family. (Source: Harris Interactive)
This statistic shows you not only how widespread adoption of mobile technology is in our society, but proves the simple fact that the audience for property managers truly has access to a text-enabled device. (Source: Pew Research Center)