With changes in public policy and legislation, effective text message marketing campaigns marketers are updating their strategies to stay competitive. Here are some tips and best practices for SMS marketing in 2022.
85% of the global population own a mobile phone, 97% send a text at least once a day and those who’ve received a text open it 98% of the time. With statistics like that, it’s obvious that texting is a preferred mode of communication.
Picture a situation where you need to communicate a change in rent collection schedule or an urgent fire drill. Do you text your tenants (perhaps 100 or more) or email them? On the one hand, you don't want to be too informal about it, but you also need to make sure that the information is received immediately. This is the classic text and email dilemma that we're going to resolve.
COVID-19 has changed how many property management teams do business and connect with their residents. With the invention of email, text messaging, and video conferencing many businesses are able to transition routine tasks to a virtual platform and retain a sense of normalcy.
Using a text app for property managers can help manage the large volume of inbound calls regarding questions and requests can be overwhelming at times - driving several property managers to search for a digital solution.