SMS marketing is quickly becoming a necessary part of business for almost every vertical (including property management), and for good reason. In recent years, text messaging has proven itself to be a superior communication platform.
With 88 percent of residents preferring to communicate via email and 90 percent of text messages being read within 3 minutes of delivery, property managers can no longer ignore the fact that these are now mainstream expectation on how a resident prefers to communicate.
In the past, software was something you buy. It literally came in a big box with installation guides, instructional manuals, and one or two CDs. Today, software is primarily cloud-based (no more CDs in a box) and sold as 'software-as-a-service'.