The benefits of texting for multifamily and student housing communities are hard to ignore: communication is instant and ever-present. More than 90% of American adults own a mobile device. And it’s one of the most effective forms of communication, with text messages boasting a 99% open rate (94% of which are opened within five minutes!).
People like to feel valued - and your residents are no exception. When it comes to communication, personalized messages provide an experience that can create a long-lasting bond and establish a feeling of trust and appreciation. Sending the right message, at the right time, to the right resident or potential resident could be the difference between that person feeling valued and appreciated vs. the contrary.