Picture a situation where you need to communicate a change in rent collection schedule or an urgent fire drill. Do you text your tenants (perhaps 100 or more) or email them? On the one hand, you don't want to be too informal about it, but you also need to make sure that the information is received immediately. This is the classic text and email dilemma that we're going to resolve.
The outlook for the rental industry looks challenging, with economic experts predicting things getting worse before they truly stabilize and get better—pushing property managers to look for ways to cut costs. Onsite managers can adjust some of their practices for savings that seem small at first, but add up to a substantial amount of gross margin retained for the company.
COVID-19 has changed how many property management teams do business and connect with their residents. With the invention of email, text messaging, and video conferencing many businesses are able to transition routine tasks to a virtual platform and retain a sense of normalcy.
That is the power of text message marketing. The ability to reach your audience and have them read your message 90% of the time within minutes of sending your message out.
With that in mind, the Notifii team put together some prospective resident text messaging strategies for property managers.
The benefits of texting for multifamily and student housing communities are hard to ignore: communication is instant and ever-present. More than 90% of American adults own a mobile device. And it’s one of the most effective forms of communication, with text messages boasting a 99% open rate (94% of which are opened within five minutes!).