Text Message Marketing 101

Undoubtedly, mobile devices have become the go-to for all our communication needs. A study conducted by Pew Research Center showed that 85% of the global population own a mobile phone, 97% send a text at least once a day, and those who’ve received a text open it 98% of the time.

With statistics like that, it’s obvious that establishing a one-on-one texting relationship with residents has become one of the most reliable ways to increase an apartment community’s retention rate as well as a surefire way to keep the community informed and updated. Texting is simple, streamlined, and part of resident’s everyday lives.

With texting, usage and adoption doesn’t appear to be an issue. Instead, the new challenge is now about flexibility and monitoring. Here are some key steps to help property managers choose the right service.

Be sure to break out your audiences – not every message is meant for everyone!

Consider every possible message you may need to send out – can your tool reach everyone in your community instantly? Can you segment your text message audiences? It’s important that you are able to send out messages that are relevant to who you’re sending it to. Mass text messaging services often may not allow you to target people based on specific criteria. Here are some examples of some ways to break out your messages:

  • Rent Late Payments – 1 on 1
  • General construction/maintenance – by building or property
  • Change in payment options – all lists

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Find out who is listening and who isn’t to decide your future approach.

Understanding how your residents are engaging with the messages you send out can inform your future strategy and explain some behaviors. Tools like Notifii Connect can pull reports that get as specific as each individual and saves the record of every text message sent out.

Send out urgent messages in a matter of seconds

During emergency situations such as power outages or gas leaks, can you deploy messages that you know are delivered and read fast? Ease of use is crucial to providing your residents with the information they need.

If you cannot sms your community easily, you’re losing valuable time

The value of SMS marketing in multifamily properties and residential communities is that it is instant, fast and efficient. If your current tool takes over a few minutes – you’re losing valuable time!

The Notifii Approach

With our text and email notification platform, Notifii Connect, we took a step back to make sure that each of these questions (and a whole lot more) were answered and addressed. Our Connect platform harnesses the power of messaging so you can easily send out all of your important communications (individually or as a group) and also see detailed analytics about who has received and opened those messages. And in critical moments, you can rest assured that your messages are delivered immediately along with critical information that grab their attention regardless of what time it is or where they are.

Selecting the right communication platform for your community comes with a lot of questions like those asked above. If you’d like expert-level answers, feel free to contact us and we can walk you through how it works and how you can quickly harness the power of notification and correspondence for your community today.