P eople like to feel valued - and your residents are no exception. When it comes to communication, personalized messages provide an experience that can create a long-lasting bond and establish a feeling of trust and appreciation. Sending the right message, at the right time, to the right resident or potential resident could be the difference between that person feeling valued and appreciated vs. the contrary.
Imagine you received a “Happy Birthday” card in January that didn’t include your name, your age, or didn’t take into consideration that you were born in April? Just because the sender knows you have a birthday this year, clearly they didn’t value your relationship enough to get any of it right. On the other hand, if you're a pet owner and receive a text from your community about a local free dog-training clinic, it's safe to say that you'd appreciate the personalization in that correspondence.
When it comes to crafting valuable messages for your residents and prospects, there are a few best practices to keep in mind:
If you follow the framework above, you can begin to create smaller, targeted resident audiences that are most appropriate for each message. More important, the messages themselves will be designed to essentially drive the type of reaction and action you are hoping to garner. Thus, you begin to create an interaction and relationship with each group of residents in a much more personal way. Not only will they truly appreciate the specific information you've provided, but they will feel valued by their community and love the place that they live.
At Notifii, we’ve developed our Notifii Connect platform—a community-specific communication platform which includes one-to-one resident/manager messaging and group notifications—to allow property managers to selectively send messages to single individuals as well as customized groups. This flexibility allow you to get as micro-targeted as you want with your messaging.
If you’d like to learn more about our community messaging platform—Notifii Connect—visit us at www.notifii.com or give us a call at (888) 506-8536 and one of our experts will be happy to answer any questions.